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Publishers using multiple channels (accounts) on Twitter
As publishers continue to optimize for the Twitter platform, many are adopting a strategy of setting up multiple twitter accounts and dividing their communication on Twitter into channels. We...
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Using hashtags, @mentions, location and “add people” for Instagram campaigns
This week we helped Oregon United for Marriage promote some historic news: All 3 major professional sports teams in Portland endorsed the campaign. The Portland Trail Blazers became the first NBA team...
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The Ridiculously Exhaustive Social Media Design Blueprint
From Jeff Berezny at Tent Social: Bookmark this page, download it and share it on your own blog, give it to your designer, agency or whoever is involved in your social media efforts. Trust me, you...
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When was this Twitter account created?
Today I went looking for the date when a few Twitter accounts were created. This is data you can get from the Twitter API, but you need an OAuth application. You can create new applications on the...
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Responsive contribution forms increase ActBlue conversion by over 240%
We know that mobile optimized (responsive) form design increases conversion, but we are always looking for evidence. In the political campaign space, contributions are a very important conversion...
View ArticleGet The Guide: Best Practices for Managing Your Campaign’s Facebook Page
Tell Us About Yourself We’ll email you the guide. While other guides might give you strategy and theory; we’ve gone into the nitty gritty details and tactics of how to implement a proper Facebook...
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Second-party data is someone else’s first-party data
When it comes to data-driven marketing, the conversation more often than not tends to focus on first- and third-party data. Why is that? Well, for starters, first-party data is free. More importantly,...
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The Organic Reach of Your Facebook Page Is Declining. Now what?
One of the biggest topics in the Facebook marketing world right now is the decline of organic reach and the rise of Facebook advertising. Facebook page admins built their fanbases, sometimes through...
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Facebook Share Graphics from Freedom to Marry
Christian, Cameron and the Freedom to Marry team are masters of earned/viral social media. As the debate rages over organic reach and images vs post shares, etc for campaign’s Facebook Pages – they...
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Google Drive Not Syncing – OSX – Blank Reconnect Window
Some things you don’t truly appreciate until they’re gone. That was the case for me this week when Google Drive stopped syncing on my laptop. If you haven’t made the jump yet, I can pretty much...
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